![]() ![]() For one, it's free, and unlike so many other apps, it doesn't have ads, nor do you have to log in to an associated social media account to use it. ![]() WhatsApp has several characteristics that help explain its widespread appeal. That enormous user base made it an irresistible target for Facebook, which purchased WhatsApp in 2014 for a mind-warping $19 billion. (In the U.S., just 12 percent of mobile phone users had downloaded WhatsApp, according to Statista.) In all, more than 2 billion people in 180 countries have used WhatsApp to text, send audio clips, and make audio and video calls. Since its launch in 2009, it has remained the texting app of choice in countries as diverse as Spain, South Africa, Brazil and India, with penetration rates of over 50 percent to over 90 percent of mobile phone users. Throughout most of the rest of the world, however, people use a separate third-party app. ![]() This is called SMS (abbreviation for Short Message Service) texting. In the United States, texting via the app or software that comes loaded with your phone is the usual way for people to stay in touch with friends and family. talks with his grandfather Remigio, 91, via a WhatsApp video call on Main Bologna, Italy, during the nationwide lockdown to stop the spread of the COVID-19 virus. ![]()
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